News & Views
Spoofs and sales

Inspired by Cards Against Humanity’s snarky, backwards Black Friday campaign (which we covered
last week), here are more businesses who approach sales, customer service, and marketing with
their tongue firmly in cheek.

What are the odds of a zombie apocalypse at Christmas?

Ladbrokes are offering 2000/1 odds on the likelihood of a zombie apocalypse occurring on the 25th
December. “The public should not be overly concerned,” said a spokesperson for Ladbrokes. While
most people will be far more anxious about over-eating and over-spending at Christmas, at least this
has brought the Ladbrokes name into conversations at a time of year when nobody is really thinking
about betting. And, as blogger Niki Godard at PR Examples points out; “More and more I find that
not everyone cares for a John Lewis-esque view of Christmas; a zombie attack would be just the
thing to liven Christmas up in my opinion!”

GAME appoints a new non-executive director

In a spoof promotional video, GAME Junior’s new nine year old non-executive director offers parents
a guide to buying the perfect gift this Christmas. The video is aimed at people “who don’t know their
Moshi Monsters from their Skylanders”, and utilises a number of compelling statistics. For example,
as many as one in five parents have bought their child the wrong game. The horror! Fortunately,
nine year old expert Joe Leslie is on hand to offer expert advice.

Manners cost nothing. In fact, they can actually save you money.

A small café in the south of France has made international headlines, after it started charging its
customers for rudeness. La Petite Syrah in Nice has implemented a novel new pricing system, which
sees coffee get more and more expensive depending on the manners of the customer.

It’s all laid out on a blackboard behind the counter. If you walk in and simply say; “Un café”, (“one
coffee”), you will have to hand over €7. If you say “Un café s’il vous plait” (“coffee please”), the price
falls to €4.25. And if you say “Bonjour, un café, s’il vous plait” (“Hello, one coffee please”), then
you will only have to pay €1.40. The whole thing started as a joke, says proprietor Fabrice Pepino,
“because at lunchtime people would come in very stressed and were sometimes rude to us when
they ordered coffee.”

While it is highly unlikely that we are going to start seeing similar surcharges at bigger eateries like
McDonald’s or Starbucks, this does serve as a nice reminder that the customer experience is a two
way street.

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