The media landscape is shifting. Video and social media are growing exponentially as traditional channels continue to be either flat or in decline. Even search and display are starting to level off. Social platforms, recognizing the risk of becoming disintermediated middlemen between content creators and consumers, have made a preemptive strike, getting into the content game with products including Facebook’s Instant Article, Twitter’s Moments, and Snapchat’s Discovery.
The third annual Social Platforms Intelligence Report assesses the digital performance of 442 brands across 9 verticals on 13 platforms to help managers make informed decisions on where to invest their (social) media budget.
Click here for the report: http://socialplatforms.l2inc.com/