The Saint Laurent ads caused uproar on social media where people called on the brand to withdraw them.
One of the ads features a reclining woman in a fur coat and fishnet tights with her legs spread wide and the other shows a model in a leotard and roller skate stilettos bending over a stool. The complaints were brought to the attention of the advertising watchdog the Autorité de Régulation Professionnelle de la Publicité (ARPP), which then asked the label to change them.
“We asked the brand and the ad displayer to make changes to these visuals as soon as possible,” ARPP head Stephane Martin told Reuters.
He said the ads were a serious breach of rules set by the advertising industry to maintain “dignity and respect in the representation of the person.”