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People watch more YouTube than ever

YouTube is bigger than cable TV. Well, to be more precise, it’s bigger than any single U.S. cable network among the key demographic that includes those ages 18 to 49 – or so said Google during yesterday’s earnings call. The video-sharing network’s heavily engaged user base and its traction with mobile consumers were among the highlights discussed during the company’s better-than-expected second-quarter financial results, which sent Google’s stock spiking.

Google’s Chief Business Officer Omid Kordestani noted that visitors to YouTube’s homepage are up over three times year-over-year, and once there, they’re spending more time watching videos on the site than ever before. Growth in “watch time” on YouTube is now up 60 percent year-over-year, the company said – which is the fastest growth rate it has seen in two years. Meanwhile, mobile watch time has more than doubled from a year ago.

On mobile, YouTube is now seeing average session times of over 40 minutes, said Kordestani, which is up more than 50 percent over last year.

First appeared on TechCrunch. Click here to read the complete article.

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