News & Views
Peach is a juicy new network

The first new trendy social app of 2016 is here, and it’s called Peach. Created by Dom Hofmann, co-founder of Vine, it’s a platform that falls somewhere between Twitter and Slack.


Users have their own feed which they can fill with text updates, images and GIFs; so far, so average. And while direct messaging with other users is not possible, there is a feature which allows you to “boop”, “wave”, “cake” or “blow a kiss” at each other. Think of Facebook’s Poke button, except even flirtier. And then there is the “Magic Words” option; type “Draw” and you can sketch a little picture, or type “Song” to share what’s playing on your phone.

The Peach team describe their creation as “a fun, simple way to keep up with friends and be yourself,” and so far the emphasis is definitely on “fun.” The service reportedly crashed on Friday due to such a heavy influx of new users; not the worst problem for a new app to have.

“The app is silly and a little bit dumb but also rather fun, and that’s often a combination that gets a social network to its first 100,000 users,” writes Casey Newton at The Verge. These whimsical elements of Peach may hold the users’ attention for longer than that other “next big thing,” the invite-only, ad-free Ello, a rather plain little platform in comparison. Let’s just see whether anyone is still using Peach this time next month.

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