The Warc Prize for Asian Strategy is Asia’s only competition dedicated to rewarding great strategic thinking in marketing. Recently, Warc awarded medals to 18 campaigns.
Ogilvy offices won 3 out of the 4 Gold medals:
Asia First – 1600 Quitline: THPF Smoking Kid – A Personal Message to the Smokers
(Ogilvy & Mather Thailand / Thai Health Promotion Foundation / Thailand)
Local Hero – Voltas All Weather AC:How a pure play Indian brand turned a giant killer
(Ogilvy & Mather India/ Tata)
Milo Cans: Twisted Football
(Ogilvy & Mather Malaysia/ Nestlé)
Ogilvy & Mather Bangalore also won Silver:
Channel Insight – Once Again: The Tagging Drive
In the three years since the prize was established, Ogilvy has consistently been the most shortlisted agency and Ganapathy Balagopalan the single most shortlisted contributor.
Ganapathy has been driving the agenda of effectiveness in the Ogilvy & Mather Mumbai office for many years and played a key role in Mumbai being awarded the most effective office at Cannes Lions this year. See below for an exclusive interview with our Hero of Effectiveness:
Ganapathy Balagopalan talks about the secret of doing great work and what sets the Ogilvy Mumbai office apart. He discusses how Mumbai manages to nurture a culture of effectiveness.
For more details on the Warc Prizes, click here