Inflight entertainment these days is more often than not regarded the domain of back-of-seat screens or loaded tablets. But a new initiative by one airline will be looking to change that – one page at a time.
Labeled “the world’s highest bookclub”, Jetstar’s ‘Big Book Swap’ will give away books at departure gates of selected JQ flights at Singapore Changi Airport T1, from 30 July to 31 August, in an attempt to rekindle passengers’ love for reading.
According to the low cost carrier, flyers will be encouraged to pick up books from their trolleys, read them on their holidays, and place them in the seat pocket the next time they fly with the airline.
For those who want to contribute books to the campaign, which is being held in conjunction with Singapore’s National Reading Movement, flyers simply get a sticker from a crew member, stick it on the back of the book and leave it in their seat pocket.
According to AsiaOne, Jetstar’s book club is the first of its kind and will continue for five years.
We think it’ll also lower the airline’s entertainment costs.
First appeared on traveltalkmag.com.au