Well okay maybe not the WHOLE generation but they did acquire Beme, which was probably just what it took to actually acquire co-founder Casey Neistat. Neistat’s done well with YouTube audiences via his daily vlog and other projects, and CNN badly wants to be relevant to YouTube’s audience.
The problem is that CNN has tried acquisitions as a path to digital relevance in the past, but to no great effect. Neistat also missed the mark once already with Beme (it was never going to succeed on its own), so it seems unlikely that pairing that vision up with an old media institution is going to light any fires.
First appeared on TechCrunch.