Twitter’s live streaming service Periscope is gaining popularity among brands just a month after launch. Recently, Burberry lived streamed its “London in Los Angeles” themed show held at the Griffith Observatory. And the week before Versace hosted a live breakfast with Donatella through the app.
It’s no surprise that Burberry is using the new app as it tends to be a pioneer on new digital platforms. It was the first luxury brand to recognize an opportunity in Facebook, and one of the first to debut runway photos on YouTube and Instagram. For it’s last runway show in London, Burberry partnered with LINE – a Japan-based app quickly gaining global recognition – to create a short animated film using emojis and LINE stickers.
All this experimentation has paid off for Burberry, as it has one of the strongest social followings on almost every platform.