When it comes to breaking news, Twitter beats Facebook hands down. The network operates in real time, and on-the-ground sources can post updates in seconds, while stories on Facebook are traditionally only likely to register on your timeline if they’ve been “Liked” a thousand times. However, there is an argument to be made that the quick-fire nature of Twitter breeds kneejerk journalism, with unverified facts and all sorts of unsavoury opinions polluting the feed.
Enter FB Newswire, a new Facebook feature powered by Storyful which “will make it easier for journalists and newsrooms to find, share and embed newsworthy content from Facebook in the media they produce.” The Facebook-Storyful partnership was announced yesterday in an official blog post.
Storyful is a resource used by newsrooms to curate and more importantly verify content. According to its official website, “when everyone is sharing content, Storyful finds the stories worth telling.” Storyful also helps brands keep on top of trending stories and craft campaigns around things that people are talking about.
This collaboration is the latest in a series of recent moves that Facebook has made to position itself as a news and media outlet, including the Trending Topics sidebar, and a crackdown on spammy content which it hopes will make for a more dynamic news feed.
It is interesting to note that as Facebook takes steps to be more like the real-time Twitter, Twitter is rolling out new personal pages, which are essentially clones of Facebook profiles. At this rate, it won’t be long before the two rivals are impossible to tell apart. In the meantime, check out FB Newswire at Facebook.com/FBNewswire.