Force For Good
Shedding A Light On Homelessness

Client: ADOT.COM – United Kindgom
Office: Ogilvy & Mather Japan

To raise awareness of the 93,000 homeless people all over the UK, Ogilvy & Mather Japan created a campaign for ADOT.COM highlighting the fact that homelessness is all around us but at the same time no one seems to see it.

Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights. This is accompanied by a haunting interpretation of the legendary music track ‘Creep’ by Radiohead.

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