Last year we set our sights on making a positive impact on the world. #ForceForGood is about making a difference in the places in which we do business. These cards shows one of our many good works. A portion of sales goes to local charities.
The Seed Book Campaign by Ogilvy & Mather Philippines : One simple book helped plant the seeds of a healthier generation. Its pages feature a popular children’s song about vegetables. The twist? Each page contains seeds that kids can plant – which gets them excited about eating their veggies.
The Learning Boats Campaign by Ogilvy & Mather Philippines: Typhoon Haiyan ravaged The Philippines. Fishermen lost their boats and livelihoods, and children lost their schools. Through a joint project by Philippine Airlines, Philippines Foundation and Ogilvy & Mather Philippines, 100 boats were donated, with a commitment to donate 1,000. Artists from Manila transformed these boats into colourful teaching aids. When the boats are docked after morning catch, volunteer teachers use them to conduct lessons in English, Math, Science, Art and more.
Coca-Cola #aTuTuMyanmar Campaign by TODAY Ogilvy & Mather Myanmar: Severe floods in central Myanmar affected over 1.4 million people. Coca-Cola used its vast transport system and water stocks to provide needed supplies – but they wanted to do more. Together, we created a national fundraising campaign, aTuTuMyanmar (Together Myanmar). Through concerts by Coke ambassadors and a Telethon event featuring popular celebrities, we raised money to help rebuild communities.
World Diabetes Day in Sri Lanka by Phoenix O&M Sri Lanka and Brand Union Singapore: Due to a rise in overconsumption of sugar, diabetes has been on the rise in Sri Lanka. The Diabetes Association of Sri Lanka wanted to raise awareness. On World Diabetes Day, Phoenix O&M, Sri Lanka, and Brand Union, Singapore re-designed the ubiquitous sugar sachet into human silhouettes. When people tore along the perforated lines that ran across the limbs, the message was disruptively loud and clear: excess sugar can cause diabetes and can lead to amputation.
World Diabetes Day in Sri Lanka by Phoenix O&M Sri Lanka: During Christmas, people tend to overindulge in sweets. We took this opportunity to raise awareness of the link between diabetes and overindulgence in sugar. On World Diabetes Day, our “Not as Sweet as You Think” campaign featured images that disruptively link Christmas treats to heart disease, blindness and amputation caused by diabetes.
#DONT_EMPLOY_LITTLE_ONES by Ogilvy& Mather India: In India, there are over 10 million exploited child labourers. We wanted to change the attitude of indifference among the general public. Se came up with a simple way to raise awareness. We encouraged India’s 23 million Twitter users to use ALL CAPS and add #DONT_EMPLOY_LITTLE_ONES to every tweet, regardless of what they were tweeting. In this way, we turned every tweet into a statement against child labour.
Promote Tsuwano Campaign by Ogilvy & Mather Japan: An exodus of young people has led to population ageing in rural Japan. To revitalise the town of Tsuwano, we set up a 3-month workshop to empower high school students with creative skills. Students learned how to promote the town’s beauty and heritage. They also connected with the elderly who shared priceless knowledge and stories of the town. Through this campaign, we helped put Tsuwano back on the world map.
Stop Hate Speech in Thailand by Ogilvy & Mather Thailand: With so many Thai voices on social media, the country has seen a corresponding rise in hate speech over divisive issues like sexual identity. Increasingly, words are being turned into action in the form of hate crimes. Our campaign helped start the New Year in a positive way by helping eradicate hate from social media before it can escalate further.
Great2HaveU in Taiwan by Ogilvy & Mather Taiwan: In Taiwan, 3 out of every 100 people are immigrant women. These members of society are often ostracised and marginalised. Ogilvy Taiwan decided to raise public awareness about the issue. The team sent these women a warm message in their mother tongues: “It’s great to have you, thanks!” Through documentaries, online media, videos and social media, the team let new immigrants know that they have a home in Taiwan.
Walk For Love in China by Ogilvy & Mather Guangzhou, China : Partnering with One Foundation, Ogilvy Guangzhou helped raise awareness for the Walk for Love project – a 50km trek to raise money to provide clean water for children across rural China. Ogilvy created a holistic campaign to entice people to join the trek and donate money to the cause.
One Egg Walk in China by Ogilvy & Mather Shanghai, China: In April 2016, thirty staff from Ogilvy’s Shanghai office participated in the One Egg Walk chari+ty programme – a 50km hike to raise funds to help feed malnourished children in rural China. Other colleagues helped the team by providing logistics and as a cheering squad. Despite the rain and cold, the team’s relentless efforts helped raise funds and awareness for the cause.
Plank for Children in China by Ogilvy & Mather Beijing, China: In collaboration with the Yao Foundation, Ogilvy Beijing held a Plank Challenge week from 23 June to 1 July 2016. The aim was to raise funds to buy sports equipment for 5 schools in China’s impoverished mountainous regions. From our president to our interns, more than 100 people participated in the challenge. The event was streamed live, raising awareness as well as funds.
Blood Donation in Pakistan by Ogilvy & Mather Pakistan: Blood banks always face shortages in Pakistan. We designed a mobile app that allows people to sign up as blood donors and locate other donors nearby using their phone’s GPS. This app set out to change what was a difficult process into one that is social and human at its core.