Fink and Broadbent present update to David Ogilvy's advertising insights

Taking David Ogilvy’s 38 rules for advertising that sells Graham and Tim have updated those based on research and data available now.

The 10 new ways to create contact that sells:

1. Be Creative
2. Set Hard Objectives
3. Aim for Fame
4. Get a Big ideaL™
5. Penetration First
6. Use TV
7. Appeal to the Heart
8. Integrate Channels
9. Be Interesting
10. Keep Spending

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