Research by Ogilvy and Twitter found that secondary influencers – defined as those that share content from primary influencers – are a bigger determinant of whether a video goes viral and achieve the highest possible level of reach and engagement.
This week’s webinar is brought to you by Robert Davis, Head of Ogilvy’s Advanced Video Practice and Lisa Cowie, Head of Media Research at Twitter.
What you will learn this week:
– Video discovery and interaction
– Drivers of video sharing
– The power of 2nd wave influencers
– Turning insight into actionable levers for video success
Who is it for?
Those working in or interested in Video content strategy and performance.
Take 10 seconds to register now: http://bit.ly/2eOco2e
Please spread the word and invite your clients and anyone else who you think would be interested.
Looking forward to seeing you,