Always one of the most popular speakers at Spikes, Graham Fink, CCO of Ogilvy & Mather China spoke to a packed house. Backstage he told Fergus Hay, MD, Global Business Management, Ogilvy & Mather about his presentation.
As children we don’t think too much, we just do. As we get older we start to think more.
We research and test and check and refine and eventually lose our way and do nothing meaningful.
But when something comes from the heart, it always seems to work.
It might not always make sense, but it makes a connection.