Cannes Lions 2016 | Panel
Virtual Victory: The Future Of eSports

The second in our panel series with PwC where we delve into the future of eSports.

Chester King, CMO of International eGames Group believes it’s time for brands to understand eSports, back it and go mainstream. Chris Lederer, Senior Media Advisor at PwC says eSports is at it’s tipping point in the U.S with high-profile investors and the potential to be a robust entertainment business.

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