Cannes Lions 2016 | Panel
Use Social The Way Your Consumers Do

Cindy Gallop, Founder of IfWeRanTheWorld believes that brand marketers need to understand their urban markets, truly understand how social is integrated into the lives of their consumers and communicate through demonstration.

This is part of a panel on Urbangea, the supercontinent of linked cities which discusses the global emerging middle class, social velocity of that class and why as subsistence becomes less of an issue, more space is freed up for activism, purpose, and social consciousness.

(Full panel here)

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