Cannes Lions 2016 | Panel
Scott Galloway On Scale Models

Scott Galloway, Founder of L2 Inc tells us what scale means and how it can be pushed by the player with access to the cheapest capital.

This is part of a panel on Scale Models—Can Agility And Size Coexist? which discusses the growth of technology and digitization acting as a centripetal force, breaking up existing relationships, pushing large generalist entities to give way to smaller specialists, and allowing smaller, nimble competitors to run circles around incumbents.

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