Cannes Lions 2016 | Panel
Michael Graham On Untapped Potential In Growth Markets

Michael Graham, Partner at PwC, talks about the growth potential of Indonesia and India and how brands can harness their huge consumption patterns especially in social media and smartphone usage.

This is part of a panel on The Geography of Demography which discusses how younger consumers adopt new consumption behaviors and set trends in E&M markets around the world. As more disruption occurs, we’re seeing markets—several high-velocity ones in particular—develop in different ways. The constantly shifting ground makes it imperative for companies to develop a more nuanced understanding of the opportunities across this complex matrix of interrelated factors.

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