Cannes Lions 2016 | Panel
Cindy Gallop: Shatter The Advertising Stereotypes

Cindy Gallop, Founder of IfWeRanTheWorld talks about the need to change advertising communications to reflect the new relationship model which is the partnership of equals.

This is part of a panel on Urbangea, the supercontinent of linked cities which discusses the global emerging middle class, social velocity of that class and why as subsistence becomes less of an issue, more space is freed up for activism, purpose, and social consciousness.

(Full panel here)

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