Cannes Lions 2016 | Panel
Can eSports Build Human Connections?

Chris Lederer, Senior Media Advisor – ‎Strategy&, PwC, talks about the growing awareness of eSports, lack of measurement metrics for ROI, integration between fan and creator and the possibility of eSports building family connections.

Chester King, CEO at International eGames Group, talks about brand sponsorships in eSports.

This is part of a panel on Virtual Victory – The Rise And Global Adoption Of eSports which discusses how the demographics of gamers are attractive to marketers and surprisingly gender-balanced. Brands have been a little slow to tumble to this trend since the gaming and eSports industries are not dependent on brand sponsorship. But opportunities abound. Debates have raged as to eSports being an actual sport. This is still an emerging phenomenon and so much needs discussion.

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