Cannes Lions 2016 | Panel
Are The Young Responsible For Driving Diversity?

Kent Wertime, Chief Operating Officer, Ogilvy & Mather Asia Pacific, believes innovation and intrapreneurship is being driven by many age groups, not just the young;  whilst Amani Al-Khatahtbeh, Founder and Editor-in-chief of, maintains that young people are the main promoters of a diverse society.

This is part of a panel on The Geography of Demography which discusses how younger consumers adopt new consumption behaviors and set trends in E&M markets around the world. As more disruption occurs, we’re seeing markets—several high-velocity ones in particular—develop in different ways. The constantly shifting ground makes it imperative for companies to develop a more nuanced understanding of the opportunities across this complex matrix of interrelated factors.

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