Cannes Lions 2016 | Panel
Amani Al-Khatahtbeh On Muslim Inclusivity

Amani Al-Khatahtbeh, Founder and Editor-in-chief of, makes the business case for Muslim inclusivity. She believes the first industry to tap into the demographic will not only profit but will also impact social change and brands that cater to the demographic need to include them in the process.

This is part of a panel on The Geography of Demography which discusses how younger consumers adopt new consumption behaviors and set trends in E&M markets around the world. As more disruption occurs, we’re seeing markets—several high-velocity ones in particular—develop in different ways. The constantly shifting ground makes it imperative for companies to develop a more nuanced understanding of the opportunities across this complex matrix of interrelated factors.

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