Cannes Lions | Interview
Nestlé's Pete Blackshaw On Digital Renaissance

Pete Blackshaw, Global Head of Digital and Social Media for Nestlé spoke to ogilvydo following The Economist panel at Cannes Lions 2015.  He talked about consumer trust and engagement principles; mobile; digital and user-generated content and the customer journey.

Pete will be presenting this year on how an incumbent 150-year-old Swiss company act like a startup in an era of digital disruption.

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