Cannes Lions | Interview
Jim Stengel: Purpose Drives Growth

Jim Stengel, Founder of The Jim Stengel Company and former Global Marketing Officer of Proctor & Gamble talks about his book, Grow, where the key theme is purpose drives growth. He believes companies that are driven by purpose are more successful. He also talks about collaboration of big incumbent companies with start-ups and touches on the Glass Lions and his involvement in it.

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