Rory Sutherland On The Frivolity Of Cannes Lions

Rory Sutherland, Vice Chairman of Ogilvy & Mather UK, speaks to Thomas Crampton, Global MD, [email protected] on the transformation of Cannes Lions from small TV festival to the industry’s dominant event featuring extraordinary diversity. He shares a small rant on the frivolity that has crept in over the years, yet fundamentally believes that Cannes Lions is like a research and development function where we see great work and derive real value from it.

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