Content Cookbook - Global Survey Of Sharing

Jeremy Katz, Worldwide Editor of Ogilvy & Mather speaks to Thomas Crampton, Global MD of [email protected] and Bennett Porter, VP, Marketing Communications, SurveyMonkey on the joint survey done with 6500 people in 16 different markets to understand what content means to people in different markets and what their sharing habits are and why.

Andre Chong, Johnnie Walker House, Diageo Reserve, is a speaker at Spikes Asia 2014. He will be providing a framework for marketers to evaluate what content your brand needs and offer a measurement platform to track it’s effectiveness beyond the vanity measures of ‘likes’ and ‘views’.

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