Brace yourselves. The title of Crispin Porter + Bogusky’s Cannes Lions seminar is “The creative reality check: a brief message on behalf of the seven billion people who aren’t at Cannes”.
For some, Cannes might feel like the centre of the world this week. But it’s always good to put things in context.
We did a little maths:
There are around seven billion people in the world.
Around 12,000 of them are going to Cannes Lions this year.
So cheers, if you’re one of the lucky few!