PRWeek executive editor Bernadette Casey sat down with WPP boss Martin Sorrell in Cannes.
“You have this nonsense from the PR industry that ad agencies win all the awards, but it is because the PR agencies don’t present the [entries] in the right way. It’s purely packaging,” Sorrell said. “Ad agencies know more about presentation. And to be fair, they understand the linkages better. PR looks at it too narrowly. Also, [PR] budgets tend to be smaller and campaigns less global, which may attract less attention.”