British Airways work is “future of billboard advertising”

For innovation, the British Airways “magic of flying” work is the “future of billboard advertising”, according to Ogilvy & Mather’s global chief creative officer Tham Khai Meng.

Speaking exclusively to Campaign during the Cannes Lions festival, he explained that while “I’ve not seen some categories do too well”, the “ability to measure yourself against the competition” is a useful element of the event.

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