An excerpt from David Levitt's retirement speech at Ogilvy & Mather.
We jokingly tell each other to relax, and that our jobs do not involve making life and death decisions. But sometimes, there are decisions that sure s
Ogilvy analyzed how the evolving digital media landscape will impact the way we watch this year's NCAA Tournament.
“It’s a probable reality that the next billion internet users could be invisible to marketers. Damage control or wakeup call?”
Establishing an intimate bond with your consumers pays dividends, builds strong emotional connections and commands price premiums!
Are we simply giving the terrorists what they want by sensationalising these acts of violence and continuing the running commentary beyond the attacks
Globally with some notable exceptions everybody loves Valentine’s Day. But, why is it such an important holiday and how have some atypical brands ch
Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement.
Subtle ways in which inclusion and inclusiveness can be practiced in the conference rooms and cubicles of current business environment.
Campaign's 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.
The majority of this year’s Super Bowl spots were entertaining but safe, and containing few surprises.
What can modern women learn from two of British history’s most influential monarchs?