Statistics measure, tell stories and enable us to make sense of the world. In our data rich society only the statistically literate will survive!
The European Parliament has approved the new EU data protection laws for implementation in spring 2018. 5 ways to check whether you are compliant.
As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead.
Creating content, engaging with online communities, and relying on data is how healthcare brands can stand out in the digital age
How is finding love just like buying insurance?
Traditional targeting is a no-no in today’s data rich world.
Why marketers should care about having a data champion in the organisation.
Ogilvy & Mather Latina's Chief Digital Officer discusses the “Big Data” Dilemma on how to understand and utilise the information after data collec
How to overcome 5 key obstacles in the data journey?
Why marketers and humanitarians battle over the acquisition and utilisation of data.
Though on opposite sides of the spectrum, data and creativity can come together to tell great stories.
Tham Khai Meng, Worldwide CCO of Ogilvy & Mather, connects the meshing of data and creativity to Shakespeare's Romeo and Juliet at Advertising Week in