It is a time of creativity, ideas, and collaboration. In such a time, the real gems are out there, waiting to be spotted.
Blink and you'll miss it. Bite sized insights and trends with The Futures Company
Inspirational digital case studies from around Asia. Great examples of creativity and effectiveness.
Brands leading Muslim consumer trends are those that embrace values, such as humility, transparency, purity and togetherness.
Unique new mobile platform helps independent Asian fashion designers challenge the big brands.
Now that ‘All the world’s a stage’, it’s time we started to think more theatrically when it comes to telling brand stories in our uber-connected, technology driven world.
The privacy battleground will move from the data held about you, to the statistical assumptions that decide how your future self is presented to the world.

Here is a set of word-of-mouth drivers that, when applied routinely, help make any content or experience more shareworthy. While many are adopted from the body of behavioral economics–all of them have been validated by experience.
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Applying ‘gamification’ principles has the potential to turn industries upside down.
A summary of three simple steps to connecting with your consumers and converting them to shoppers.
The most important audience for content is your own company. Get your organization consuming it fast or face extinction. 3 ideas to speed things up…
India’s song-and-dance laden Bollywood film industry celebrates 100 years of cinema. But has anything changed in terms of content in the world’s largest film production business?
The problem that device manufacturers, service providers and retailers now face is the demand for “preemptive gratification” — the growing expectation among digitally immersed consumers that they’ll receive what they want before they want it.

Has traditional media lost its monopoly on mass production and distribution of content?
It’s time marketers stopped trying to inform patients and started thinking about training them, since they’re already busy training themselves. We consider how those in the health-care industry can better connect with the modern patient.
The Internet has impacted language but there are more profound changes reflecting fundamental shifts in how consumers interact with the written word.
Here are 7 memorable themes that bubbled up at Fast Company’s recent ‘Innovation Uncensored’ Conference. None of them are entirely new. But like a loft in a hot neighborhood, they’re some of the most valuable things you can hold on to.
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Products and services need to reflect the accelerated pace of innovation, because those who refuse to adapt will find themselves rendered obsolete.
We interview the team at What Took You So Long, the nomadic NGO whose guerrilla filmmaking is transforming the way we look at developing countries.
Brands and agencies need to see the transformational opportunity that mobility offers businesses and consumers.
Steven Johnson, cited as one of the ‘Top Ten brains of the digital future’ and well-known author, was interviewed at the Economist’s ‘Innovation Forum 2013′. He observes that we should stop chasing sudden epiphanies but rather work on our slow hunches.

Much has happened in Myanmar in the last year. We commissioned the EIU to review what businesses have thrived, and why. How has the social and business landscape changed, and what are we to expect in the year ahead?
The Chinese super-rich are now after experiences rather than products.
Despite unveiling of ‘zombie’ accounts on China’s favorite microblogging service, Weibo still reigns.
As business models evolve, many young content creators forge their own paths without so much as a whiff of a Bachelor’s degree.
Lifebuoy and OgilvyAction teamed up with an ingenius way of communicating an important health and hygiene message – using the traditional indian bread as the medium.
Understanding the value of digital evolution is key to developing deeper relationships.
Ogilvy & Mather Global Chairman and CEO Miles Young speaks at the China Development Forum in Beijing.
Take time out for yourself and use it as a productivity tool.
WPP Stream brings global influencers together to share the freshest thinking about the future of digital. Founder of Hungama Mobile talks about India’s transition from 2G to 4G.
KOL’s are a cornerstone of building brands in China. Their voice influences the mass collective.
We are now seeing the Chinese twenty to thirty year olds going abroad, consuming all this content and putting their own cultural spin on it.
ogilvydo.com and NYU Tisch School of the Arts Asia join forces to encourage young and talented film-makers by providing new opportunities and learning experiences.
Unilever launches a Save Water programme. The stunning ad campaign encourages all of us in the stewardship of our environment.

我们委托经济学人智库,审视在经历政治分水岭事件一周年后的缅甸,什么样的企业得到蓬勃发展以及原因。社会与商业远景如何改变,及我们未来的有哪些期望。
WPP Stream brings global influencers together to share the freshest thinking about the future of digital. Founder of Hungama Mobile talks about India’s transition from 2G to 4G.
We are now seeing the Chinese twenty to thirty year olds going abroad, consuming all this content and putting their own cultural spin on it.
Sir Martin Sorrell chats to Thomas Crampton at WPP Stream Asia 2013 about growth areas, Xasis, CIOs, Google and Twitter.
WPP Stream, named by Wired Magazine as one of the “World’s Best Tech Conferences”, brings global influencers together to learn and contribute to the freshest thinking about the future of digital.
Will Tracy, Editor of celebrated and hugely popular American satirical news giant, The Onion, gave ogilvydo an exclusive on his sensational predictions for 2013!
Jonathan Mildenhall speaks to Ogilvydo on some of the reasons the company has been named Creative Marketer of 2013.
Ogilvydo bagged an exclusive with Daniel Franklin, Executive Editor of the Economist on his 2013 predictions. The event is presented in its full glory for our viewers who missed the live streaming on 27 November. In this epic interview, Daniel shares his predictions on the big ticket items that will affect us in 2013. And most importantly, he flags opportunities for the ‘most creative’.
Veteran of the Australian film industry, Michael Lake, talks about plans to develop Malaysia as centre of the Asean film industry.
Crowds flocked to debate, discuss and soak up creative inspiration from global literary luminaries at SWF 2012.
After winning the Cannes Network of the Year and Effie Most Effective Advertising Agency Network of the Year, Ogilvy & Mather is now poised to win the coveted IPA Effectiveness Company of the Year. Find out more on the Asia Pacific winners in this exclusive interview with Tim Broadbent.
At the ogilvydo ‘Inspire or Else’ seminar, Todd Solondz discussed why his films are not for everyone – especially not for those people who like them!; why the audience he wants to please foremost is himself; why fear should come into play for any film maker; and the need to recognise difficult truths that aren’t being expressed.
At the ogilvydo ‘Inspire or Else’ seminar, James Thompson discussed why it was more important to have authentic than popular stories; how we tend to get seduced by the media rather than the story; why social media keeps you honest, and why in his view you can’t have an appetite for brilliance unless you are prepared to make mistakes.
Joseph Chen (Chairman & CEO of Renren) talks to Ogilvy TV about the impact of Renren in an emerging digital china, and the importance of creativity for the platform.
Esther Dyson talks to Ogilvy TV about the economics, platforms and the importance of influencers in social media.
Ken Hong talks to Ogilvy TV about the role that Weibo plays in China, and his vision for how brands can engage with consumers.
Ogilvydo’s DO Debates series hosted one of the most popular seminars at this year’s Spikes Asia Festival of Creativity.
Recently, Cannes witnessed its first DO Debates. The dynamic panel explored whether account management is dying or thriving? Will it lead the next wave of agency entrepreneurialism?
Alain de Botton presented to a full house at the Cannes Lions 2012 festival as part of the Ogilvy & Inspire series. De Botton put forward the argument that advertising can be seen as an art form.
The DO Debates in June was hosted by Ogilvy & Mather, Singapore. The focus this time was on ‘Risk – Can failure give you the edge.’
At FUEL Kyoto 2012, ogilvydo interviewed Asif Kapadia, the award winning director of the documentary “Senna”.
Ogilvy & Mather Jakarta, Indonesia held its first ever Do Debate as it turned 40 this year.
Fiona Caulfield, CEO, Hardy Bays Consulting, shares her view on the increasing appetite for risk in Asia and the growing confidence in the region.
On March 14th, Ogilvy Singapore hosted the inaugural DO Debate of 2012. Our esteemed panel of prominent speakers, authors, entrepreneurs and business leaders engaged the audience in a thought-provoking and somewhat unexpected dialogue on the topic “The Power of Purpose: How values can create value”.
Azran Osman Rani, CEO of Air Asia X explains how they made the impossible happen by walking the path less ventured.
We talk to Fredrik Härén, celebrity author of The Idea Book
Chandran Nair talks to ogilvydo.com about relentless consumption and why underpricing means that more Asians have mobile phones than toilets.
Marcel Reichart talks about the latest trends in technology and design
Duncan Clark talks about digital innovation in China
Eric Schuldenfrei talks about the effects of a growing population on architecture in China.
We talk to Charles Leadbeater, one of the world’s top management thinkers.
Why Creativity should be at the heart of the business agenda
Digital Marketing and communication insights from across Asia