Speaking at Spikes Asia Sony Music unveiled 10 tips on how brands should work with the music industry.
Finch’s Emad Tahtouh talks us through the three I’s of the tech world.
Ogilvy’s Graham Fink goes back to the classics to demonstrate how simplicity sells.
Gamification was pretty high up on the buzzword bingo chart a few years ago. Now that the hype has faded, what’s been the real impact.
Before we can tap the rich marketing potential of wearable devices, they need a serious image change.
A quick recap of quotes from Day 3 at Spikes Asia.
There is no line between technology and art, says Google’s Indy Saha.
Children’s bedtime reading holds the key to resonant storytelling. After all, if you can capture the imagination of a four year old, you can do any
On Twitter, as in life, it is impossible to predict what will happen next - but the brands who respond in real time are the ones who win.
Clients have changed, which means the business we’re in has changed, resulting in different work and an altered approach to data. Got that? No? Th
A quick recap of quotes from Day 2 at Spikes Asia.
Women make up slightly more than half of all consumers. Why do they represent less than 10% of Advertising Creative Directors?