Miles Young, Worldwide Chairman and CEO of Ogilvy & Mather speaks to Joanna Seddon of OgilvyRED about The Brand in the Boardroom and offers a sneak peak at the paper itself.
Brian Fetherstonhaugh, Global CEO of OgilvyOne Worldwide has had a 30-year career in Marketing. The expert himself reminisces the years gone by and shares that if he had to start anew, he’d start his career with eCommerce. Here’s why.
Matt Diffee, cartoonist for the New Yorker delivered a talk at SXSW called Turning a Blank Page into a Great Idea. Here are five of his most memorable suggestions.
This is not your uncle Leo’s department store. The shops of tomorrow will be interactive, personalized, and digitally tricked out.
Our children are maturing online far faster than they are growing up physically. Parents need to have the “online conversation” early so that kids understand the consequences of their digital actions.
We often talk about the disruptive power of technology, but when the real disruptions in our lives happen—disasters natural and man-made—technology can be the very thing that saves us.
If you want to be successful at telling stories, follow these three rules from The Goggles, self-described old media guys and interactive directors of multi-award winning interactive documentary Welcome to Pine Point.
We've interviewed some of the world's most inspirational and influential pioneers to understand how they have used creativity to dramatic effect on their craft, business or wider popular culture. See full interview.
More than just selling stuff, today’s best eCommerce also builds community.
Ben Rattray, founder and CEO of change.org, believes that it’s not just individuals who should be in the game of enacting change, but companies as well.
Rather than just selling stuff, brands should create a meaningful story—and make their customers part of it.
Moderators dressed as 1970s game show hosts? The audience turned into a moshpit of experts? Just another day of insight and seeing into the future at SXSW.
eCommerce is a big prize. Find out how to play and win with our expert POVs from around the world on Continuous Commerce™.
You think your city has a makerspace? Pffft. Shenzen has a 15-block makersuburb.
The Ogilvy VERGE 2013 Summit explores the “connected life” through the theme of Devices and Desires. Click here for highlights.
Brands are tapping into mobile to move the bottom line, and OgilvyOne’s Nick Fuller was at SXSW to hear all about it.
South by Southwest is an annual set of film, interactive, music festivals and conferences that kicked off on Friday in Austin, Texas. We’ll be bringing you the highlights all week.
Inspirational digital case studies from around Asia. Great examples of creativity and effectiveness.
Grace Clapham and Bernise Ang make the case for Asian innovation before heading to South by Southwest.
Brands’ organic Facebook reach has crashed since last October. Social@Ogilvy has analysed over 100 country-level brand pages and considers life after the demise of organic reach.
Design Indaba 2014 was an Inspiration Freight Train. The final day was packed with maximum impact, existential angst, the kind that prompts you to seriously reconsider your life-choices…….
Tara Hirebet, Asian Trend & Innovation Consultant will be delivering “How Overcrowded Asian Cities Inspire Innovation” at the celebrated South by Southwest festival, Austin. We caught up with Tara just ahead of her trip to Texas.
Within the mobile space there are so many innovations, pushing the boundaries of what’s now possible. Sometimes however, we can forget the fundamentals. We suggest 4 ‘Back to Basics’ for your brands.
The digital divide used to be about pipelines and infrastructure. Now it’s about who gets left behind.
The 2014 Mobile World Congress made clear that the fully connected era is fast approaching.
ogilvydo has started a unique content partnership with 12ahead – covering the latest in cutting-edge digital marketing and creative technology from around the globe. In this first piece, a good deed can open up some refreshing and effective avenues for marketers to explore.
Mobile World Congress 2014 is over, and the last day was as intriguing as the ones that came before. Read more about endpoints and gateways, #bigdataproblems, the profit problem, and the cloudy weather ahead.
Day 2 at Design Indaba in Cape Town gave us Superdesks, Mexican architecture, cowboy poetry and the odd demigod.
Consumers in Asia are doing their shopping online, but they aren’t wholly satisfied with the experience. What can brands do to change that?
Now that Day 3 is done, we look back on interconnections, cognitive computing, mobile financial services, gaming apps, and the wearables worth wearing.
The creative gospel taken from Day 1 of Design Indaba 2014. The globally acclaimed conference in Cape Town showcases the South African creative industry.
Ginni Rometty spoke at the Mobile World Congress about key shifts in the ever-changing mobile technology industry.
There’s far more to life than money and power—if only you spend some time pursuing the alternatives.
For wearable tech to break into the mainstream, it needs to get more intelligent, more interconnected, and more in-tune with our lives—Here’s how.
Day 2 at Barcelona’s Mobile World Congress delivered new ways of looking at the Internet of Things, the connected life, and the challenges of bringing enough connection to all parts of the world.
Day 1 at the Mobile World Congress in Barcelona served up insights into social mobility, telecoms, data and connections. Look out for our daily highlights.
5 insights from Mark Zuckerberg’s Keynote at the Mobile World Congress
Celebrated historian and author, Ramchandra Guha shares his thoughts on what makes India survive as a democratic and united country despite its diversities.
In our fast-growing sharing economy, collaboration is good business—and it might just save the world!
It is hard to find an Indian who is not interested in either Bollywood or Cricket – India’s two prized obsessions. Cricketers are deified and temples made in the name of cine stars. But how have these two forces shaped the socio-economic landscape of India?
Wearables aren’t just fun—they can also change your life.
Sir Martin Sorrell, Chief Executive of WPP, makes his case for why advertising is not the societal ill it is sometimes claimed to be.
Upworthy’s Eli Pariser speaks at Social Media Week in New York on the importance of having content that is emotional, compelling, and hopeful.
Brands need to start the Mobile Movement with a definitive mobilised strategy that will give them a competitive edge.
One doesn’t walk from door to door, but hops unpredictably between door, app and URL bar. If you had thought eCommerce was just online shopping, you must be off your trolley.
To commemorate CNBC’s 25th year of broadcasting, they unveiled their list of the most influential people over the past quarter century.
A quirky and fun chronicle of China from the lens of an American who has made China his home for the past 2 decades.
Mobile-device saturation, health-care spending waste, noise complaints, stolen cash, toilet paper and 95 other things we’ve learned recently at Ogilvy & Mather.
When it comes to Continuous Commerce™ relationships with customers, it’s not just business—it’s personal, too.
The role of user experience within Continuous Commerce™—and why it’s here to stay.
Chief Digital Officer of Geometry Global, Hugh Boyle talks about gaining insights on physical and digital integration from an unlikely source: his teenage daughter.
When matters of editorial integrity are concerned, affiliate marketing arises an interesting debate.
Stores and shoppers alike are benefiting today from the Internet of Retail.
For any brand hoping to make its mark in the digital age, CRM is the pounding heart of Continuous Commerce™.
We look at the key themes currently dominating discussion in China, and offer our view on what to expect in the Year of the Horse.
Ogilvy London Labs reviews the most exciting technologies and trends and predicts how they will impact future commercial application.
Linguistics isn’t just a fusty academic discipline—it can be a crucial tool for marketers, too.
New services like Chirpify are turning social media into activation opportunities.
Creating a viral phenomenon can be like trying to catch lightning in a bottle. There’s no surefire way to do it – but there are lessons to be learned from Gangnam Style and its successors.
Thailand is a place where now, more than ever, people live for the moment and marketers who are fleet of foot will be well positioned to reap the rewards.
At the inaugural Social Media Matters Insiders roundtable held in Singapore, top marketers agreed that your social content needs to be measured by ROI.
Everything you need to know about the role of social media in the age of Continuous Commerce™.
Video content has evolved to branded content with high virality. With video content mobile apps popping up regularly, the question is who is at the top spot — and for how long.
The success of social video platforms has caught the attention of brands wanting to engage consumers in new ways, with deeper ROI metrics.
Graham Fink, one of the world’s most awarded and respected creatives, recently launched his debut exhibition in London, NOMADS.
International branding expert, Brenda Bence, speaks to ogilvydo about building leadership qualities that inspire loyalty and drive employee performance.
The digital world has overturned traditional stories about how consumers research and buy.
The world has moved from eCommerce to Continuous Commerce™.
A British Airways campaign begins as a sweet scheme to fly home-cooked meals from Mumbai to New York—and unexpectedly becomes an emotional mother-son reunion.
Discussions on the intersections between technology, new platforms, and brand marketers at this year’s Brand Matters Keynote at CES.
A peek at the top 10 apps that created a virtual storm in the fashion industry.
Ford’s Scott Monty speaks to ogilvydo at Social Media Matters.
General Michael Hayden, former Head of CIA and NSA during one of the USA’s most turbulent periods, talks to ogilvydo about his immediate response to 9/11.
General Michael Hayden, former Head of the CIA and NSA, on his ‘Leadership’ tips.
ogilvydo.com launches its dynamic new interview series exploring the value of creativity with diverse and inspiring creative disrupters.
WPP Stream brings global influencers together to share the freshest thinking about the future of digital. Founder of Hungama Mobile talks about India’s transition from 2G to 4G.
We are now seeing the Chinese twenty to thirty year olds going abroad, consuming all this content and putting their own cultural spin on it.
Will Tracy, Editor of celebrated and hugely popular American satirical news giant, The Onion, gave ogilvydo an exclusive on his sensational predictions for 2013!
Sir Martin Sorrell chats to Thomas Crampton at WPP Stream Asia 2013 about growth areas, Xasis, CIOs, Google and Twitter.
WPP Stream, named by Wired Magazine as one of the “World’s Best Tech Conferences”, brings global influencers together to learn and contribute to the freshest thinking about the future of digital.
Jonathan Mildenhall speaks to Ogilvydo on some of the reasons the company has been named Creative Marketer of 2013.
Ogilvydo bagged an exclusive with Daniel Franklin, Executive Editor of the Economist on his 2013 predictions. The event is presented in its full glory for our viewers who missed the live streaming on 27 November. In this epic interview, Daniel shares his predictions on the big ticket items that will affect us in 2013. And most importantly, he flags opportunities for the ‘most creative’.
Veteran of the Australian film industry, Michael Lake, talks about plans to develop Malaysia as centre of the Asean film industry.
Crowds flocked to debate, discuss and soak up creative inspiration from global literary luminaries at SWF 2012.
After winning the Cannes Network of the Year and Effie Most Effective Advertising Agency Network of the Year, Ogilvy & Mather is now poised to win the coveted IPA Effectiveness Company of the Year. Find out more on the Asia Pacific winners in this exclusive interview with Tim Broadbent.
At the ogilvydo ‘Inspire or Else’ seminar, Todd Solondz discussed why his films are not for everyone – especially not for those people who like them!; why the audience he wants to please foremost is himself; why fear should come into play for any film maker; and the need to recognise difficult truths that aren’t being expressed.
At the ogilvydo ‘Inspire or Else’ seminar, James Thompson discussed why it was more important to have authentic than popular stories; how we tend to get seduced by the media rather than the story; why social media keeps you honest, and why in his view you can’t have an appetite for brilliance unless you are prepared to make mistakes.
Joseph Chen (Chairman & CEO of Renren) talks to Ogilvy TV about the impact of Renren in an emerging digital china, and the importance of creativity for the platform.
Esther Dyson talks to Ogilvy TV about the economics, platforms and the importance of influencers in social media.
Ken Hong talks to Ogilvy TV about the role that Weibo plays in China, and his vision for how brands can engage with consumers.
Ogilvydo’s DO Debates series hosted one of the most popular seminars at this year’s Spikes Asia Festival of Creativity.
Recently, Cannes witnessed its first DO Debates. The dynamic panel explored whether account management is dying or thriving? Will it lead the next wave of agency entrepreneurialism?
Alain de Botton presented to a full house at the Cannes Lions 2012 festival as part of the Ogilvy & Inspire series. De Botton put forward the argument that advertising can be seen as an art form.
The DO Debates in June was hosted by Ogilvy & Mather, Singapore. The focus this time was on ‘Risk – Can failure give you the edge.’
At FUEL Kyoto 2012, ogilvydo interviewed Asif Kapadia, the award winning director of the documentary “Senna”.
Ogilvy & Mather Jakarta, Indonesia held its first ever Do Debate as it turned 40 this year.
Fiona Caulfield, CEO, Hardy Bays Consulting, shares her view on the increasing appetite for risk in Asia and the growing confidence in the region.
On March 14th, Ogilvy Singapore hosted the inaugural DO Debate of 2012. Our esteemed panel of prominent speakers, authors, entrepreneurs and business leaders engaged the audience in a thought-provoking and somewhat unexpected dialogue on the topic “The Power of Purpose: How values can create value”.
“Without failure you do not get success” insists Marco Robinson.
Azran Osman Rani, CEO of Air Asia X explains how they made the impossible happen by walking the path less ventured.
We talk to Fredrik Härén, celebrity author of The Idea Book
Chandran Nair talks to ogilvydo.com about relentless consumption and why underpricing means that more Asians have mobile phones than toilets.
Marcel Reichart talks about the latest trends in technology and design
Duncan Clark talks about digital innovation in China
Eric Schuldenfrei talks about the effects of a growing population on architecture in China.
We talk to Azran Osman-Rani, the CEO of AirAsia X
We talk to Charles Leadbeater, one of the world’s top management thinkers.
Why Creativity should be at the heart of the business agenda
Digital Marketing and communication insights from across Asia